After the crazy winter sales there’s a time to make your spring 2010 shopping list. Number one on the list is a fashion synonym of over-the-top romanticism and it is…a floral print (dresses, halters, sheaths, tunics, tops, jackets, pants, shorts etc.)!

Mary Katrantzou floral print dress
Flowered patterns have dominated most spring summer 2010 runways, in paricular the ones that took place in Milan Fashion Week. Colorful floral print dresses were especially featured in Alberta Ferretti (fabulous collection btw), Dolce & Gabbana and Marni‘s collections. Looks like again, designers are going back to basics and they show their understanding to the women wanting to accentuate their feminity. Or like Fergie would sing in “My Humps”: “my sexy lady looks”! These flirty and playful dresses are a manifesto of feminity and they forecast a hot joyful summer.
Floral look ideas for Spring Summer 2010 season include bright and juicy floral prints and floral embellishments on the clothes. As I remember, a floral print dress was also a spring summer 2009 must-have and it’s just not a surprise. Floral print is the universal pattern for every spring and every summer and its popularity simply depends on designers who dictate trends. If you turn around on a beach or on the pier you will always see someone wearing “the naive print of a floral dress” – so read the press notes at Ralph Lauren’s SS10 collection.
Fashionistas searched for:
floral prints, floral printed spring dresses, floral prints fashion, printed summer dress, Etro, Spring floral dresses, romantic tunic dresses for summer, John Galliano SS 2010, floral printed shorts, Dries Van Noten spring summer 2010






[...] Notes | I know floral prints are ‘in’ this spring but my goodness—that’s a whole lotta’ foot floral. Anyways, I present to you, [...]